\u00c9g var b\u00fainn a\u00f0 banna m\u00e9r a\u00f0 skrifa meira um Austurgluggann \u00e1 \u00feessa s\u00ed\u00f0u af \u00feeirri \u00e1st\u00e6\u00f0u a\u00f0 \u00fea\u00f0 ver\u00f0ur alltaf h\u00e6gt a\u00f0 t\u00falka \u00fea\u00f0 sem biturt raus – s\u00e9rstaklega ef ma\u00f0ur \u00e6tlar a\u00f0 vera gagnr\u00fdninn \u00e1 \u00fea\u00f0 sem er gerast \u00fear. \u00c9g stenst hins vegar ekki m\u00e1ti\u00f0 eftir a\u00f0 hafa lesi\u00f0 n\u00fdjasta t\u00f6lubla\u00f0 Austurgluggans. Kannski \u00feykir m\u00e9r bara meira v\u00e6nt um bla\u00f0i\u00f0 en \u00e9g hef hinga\u00f0 til l\u00e1ti\u00f0 uppi og m\u00e9r er ekki sama hvernig fari\u00f0 er me\u00f0 \u00fea\u00f0.<\/p>\n
En \u00f6rstuttan form\u00e1la fyrst. \u00deegar \u00e9g byrja\u00f0i \u00e1 Austurglugganum vori\u00f0 2003 settum vi\u00f0 Helgi Seljan (stj\u00f6rnu)bla\u00f0ama\u00f0ur \u00fe\u00e1 reglu a\u00f0 birta aldrei hr\u00e1ar fr\u00e9ttatilkynningar fr\u00e1 stofnunum, einstaklingum og yfirv\u00f6ldum. Au\u00f0vita\u00f0 var ekki meiningin a\u00f0 henda \u00feeim rakleitt \u00ed rusli\u00f0 en til \u00feess a\u00f0 \u00fe\u00e6r fengju birtingu \u00ed bla\u00f0inu \u00fe\u00e1 ur\u00f0u fingraf\u00f6r bla\u00f0amanna a\u00f0 sj\u00e1st sk\u00fdrt og greinilega. \u00c9g \u00e1 ekki vi\u00f0 a\u00f0 \u00e6tlunin hafi veri\u00f0 a\u00f0 falsa \u00fe\u00e6r heldur b\u00e6ta einhverju vi\u00f0 \u00fe\u00e6r e\u00f0a finna einhvern annan fl\u00f6t \u00e1 m\u00e1linu en n\u00e1kv\u00e6mlega \u00feann sem h\u00f6fundur fr\u00e9ttatilkynningarinnar vildi a\u00f0 k\u00e6mi fram – e\u00f0a eins og vi\u00f0 s\u00f6g\u00f0um stundum: Vi\u00f0 \u00e6tlu\u00f0um alltaf a\u00f0 hafa hagsmuni “litla mannsins” a\u00f0 lei\u00f0arlj\u00f3si.<\/p>\n
\u00deetta er au\u00f0vita\u00f0 engin n\u00fd bla\u00f0amennska. \u00deetta er eing\u00f6ngu s\u00fa hugmyndafr\u00e6\u00f0i sem st\u00fdrir e\u00f0a \u00e1 a\u00f0 st\u00fdra st\u00f6rfum bla\u00f0amanna sem vinna \u00e1 frj\u00e1lsum fj\u00f6lmi\u00f0lum. Bla\u00f0ama\u00f0urinn \u00e1 fyrst og s\u00ed\u00f0ast a\u00f0 g\u00e6ta hagsmuna lesenda sinna en ekki fyrirt\u00e6kja \u00fat\u00ed b\u00e6.<\/p>\n
\u00dea\u00f0 \u00fearf varla a\u00f0 taka fram a\u00f0 vi\u00f0 st\u00f3\u00f0um okkur ekki meira en svona \u00feokkalega vel \u00ed \u00feessu. Alltof oft t\u00f3kum vi\u00f0 fr\u00e9ttatilkynningar (s\u00e9rstaklega ef \u00fe\u00e6r eru tengdust menningu e\u00f0a \u00ed\u00fer\u00f3ttum) og breyttum \u00ed mesta lagi fyrirs\u00f6gnum og b\u00e6ttum kannski vi\u00f0 millifyrirs\u00f6gnum h\u00e9r og \u00fear. En engin r\u00fdni \u00e1 innihaldi\u00f0 f\u00f3r fram. Vi\u00f0 h\u00f6f\u00f0um hreinlega ekki t\u00edma n\u00e9 nennu til a\u00f0 velta okkur upp \u00far \u00fev\u00ed hvort einhverjar myndlistars\u00fdningar \u00e1 Austurlandi hef\u00f0u s\u00e9rstaka \u00fe\u00fd\u00f0ingu fyrir menningarl\u00edf \u00ed fj\u00f3r\u00f0ungnum (\u00c9g man reyndar a\u00f0 einu sinni skrifa\u00f0i Helgi Seljan d\u00f3m um rokkveislu Brj\u00e1n \u00fear sem tekin var fyrir ensk rokkm\u00fass\u00edk. Helgi gagnr\u00fdndi \u00fear \u00fdmislegt m.a. a\u00f0 efnist\u00f6kin hef\u00f0u veri\u00f0 svo \u00f3lj\u00f3s a\u00f0 \u00e1horfendur g\u00e1tu ekki me\u00f0 nokkrum h\u00e6tti skili\u00f0 um hva\u00f0 sj\u00f3vi\u00f0 snerist. Brj\u00e1nmenn voru ekki hrifnir af skrifum Helga en eftir \u00fev\u00ed sem \u00e9g best veit hafa allir Brj\u00e1nmenn vi\u00f0urkennt a\u00f0 \u00feessi veisla var hall\u00e6risleg og bl\u00e1tt \u00e1fram lei\u00f0inleg).<\/p>\n
En \u00fe\u00f3 ma\u00f0ur segi sj\u00e1lfur fr\u00e1 \u00fe\u00e1 reyndum vi\u00f0 alltaf a\u00f0 fylla \u00fats\u00ed\u00f0ur og fr\u00e9ttas\u00ed\u00f0ur me\u00f0 einhverju g\u00fammula\u00f0i sem vi\u00f0 framleiddum sj\u00e1lfir. Ef vi\u00f0 nenntum ekki a\u00f0 finna einhvern n\u00fdjan vinkil \u00e1 fr\u00e9ttatilkynningu \u00fe\u00e1 var h\u00fan stytt og sett \u00ed eind\u00e1lk.<\/p>\n
Einhvern t\u00edmann \u00e1\u00f0ur en \u00e9g h\u00e6tti, sennilega bara fyrir \u00feremur vikum e\u00f0a svo, \u00fe\u00e1 renndi \u00e9g yfir Austurgluggann \u00feau tv\u00f6 \u00e1r sem \u00e9g var ritstj\u00f3ri og \u00fea\u00f0 kom m\u00e9r skemmtilega \u00e1 \u00f3vart hva\u00f0 okkur gekk \u00ed raun vel a\u00f0 gera \u00feetta \u00fev\u00ed me\u00f0 fullri vir\u00f0ingu fyrir Austurlandi \u00fe\u00e1 gerist ekkert ofbo\u00f0slega margt fr\u00e9ttn\u00e6mt \u00fearna – sem betur fer eiginlega. \u00c9g \u00e6tla ekki a\u00f0 eigna sj\u00e1lfum m\u00e9r nema brot af \u00feessu \u00fev\u00ed \u00ed \u00feessi tv\u00f6 \u00e1r var \u00e9g me\u00f0 st\u00f3rkostlega bla\u00f0amenn sem voru ekki s\u00ed\u00f0ur uppfinningamenn en bla\u00f0amenn. \u00c9g segi uppfinningamenn af \u00fev\u00ed a\u00f0 \u00feeim t\u00f3kst n\u00e1nast \u00ed hverri viku a\u00f0 gera skemmtilegar fr\u00e9ttir \u00far litlu sem engu. Nefni sem d\u00e6mi fr\u00e9tt sem Helgi skrifa\u00f0i um sk\u00f3gr\u00e6ktarstj\u00f3rann \u00e1 Austurlandi sem var \u00f3s\u00e1ttur vi\u00f0 feita kjeti\u00f0 \u00ed kaupf\u00e9laginu og svo er \u00ed s\u00e9rst\u00f6ku upp\u00e1haldi hj\u00e1 m\u00e9r fr\u00e9tt sem Bj\u00f6rgvin Valur skrifa\u00f0i um fl\u00f3tta fallega og fr\u00e6ga f\u00f3lksins \u00far Fjar\u00f0abygg\u00f0. Tilefni\u00f0 var flutningur forstj\u00f3ra Alcoa til Egilssta\u00f0a og \u00fe\u00e1 vildi Gl\u00famur Baldvinsson uppl\u00fdsingafulltr\u00fai frekar b\u00faa \u00ed \u00feri\u00f0ja heiminum heldur en \u00ed Fjar\u00f0abygg\u00f0. Svona uppsl\u00e6ttir hafa kannski ekkert s\u00e9rstakt fr\u00e9ttagildi en eru \u00f3neitanlega skemmtilegar s\u00f6gur a\u00f0 austan.<\/p>\n
En \u00fe\u00e1 a\u00f0 Austurglugganum \u00ed dag. \u00c9g \u00e6tla ekki a\u00f0 hafa neina sko\u00f0un \u00e1 \u00fev\u00ed hvort bla\u00f0i\u00f0 s\u00e9 skemmtilegt e\u00f0a lei\u00f0inlegt enda er \u00fea\u00f0 smekksatri\u00f0i. A\u00f0 v\u00edsu fannst m\u00e9r drepfyndi\u00f0 a\u00f0 \u00fev\u00ed hafi veri\u00f0 slegi\u00f0 upp \u00e1 fors\u00ed\u00f0u a\u00f0 hafnar v\u00e6ru tannr\u00e9ttingar \u00e1 Egilsst\u00f6\u00f0um. \u00dea\u00f0 a\u00f0 \u00feetta s\u00e9 fors\u00ed\u00f0ufr\u00e9tt vikunnar hl\u00fdtur a\u00f0 \u00fe\u00fd\u00f0a a\u00f0 undanfarna \u00e1ratugi hafi H\u00e9ra\u00f0smenn \u00feurft a\u00f0 n\u00e6rast \u00ed gegnum plastr\u00f6r vegna l\u00e9legrar tannheilsu \u00e1n \u00feess a\u00f0 ma\u00f0ur vissi neitt um \u00fea\u00f0. En \u00feetta er \u00fat\u00farsn\u00faningur. \u00c9g hef meiri \u00e1hyggjur af \u00f6\u00f0rum hlutum.<\/p>\n
\u00dea\u00f0 er greinilegt a\u00f0 n\u00fdju ritstj\u00f3rnarkr\u00fai er \u00e6tla\u00f0 a\u00f0 hverfa eins langt fr\u00e1 stefnu \u00feeirrar ritstj\u00f3rnar sem \u00e9g tilheyr\u00f0i og var \u00ed forsvari fyrir \u00fev\u00ed hr\u00e1ar fr\u00e9ttatilkynningar f\u00e1 veglegt pl\u00e1ss \u00ed bla\u00f0inu og \u00fea\u00f0 er engu l\u00edkara en a\u00f0 ma\u00f0ur s\u00e9 a\u00f0 lesa kynningarb\u00e6kling um Austurland, \u00fatgefin af Marka\u00f0sstofunni og skrifa\u00f0ur af starfsm\u00f6nnum Athygli.<\/p>\n
\u00cd besta falli eru bla\u00f0amennirnir bara latir og nenna ekki a\u00f0 hugsa sj\u00e1lfst\u00e6tt en \u00ed versta falli er \u00feetta me\u00f0vitu\u00f0 stefna sem \u00e1 a\u00f0 \u00fej\u00f3na \u00feeim tilgangi a\u00f0 la\u00f0a a\u00f0 augl\u00fdsendur til bla\u00f0sins. \u00dea\u00f0 var nefnilega stundum sagt vi\u00f0 mig a\u00f0 vi\u00f0 v\u00e6rum a\u00f0 f\u00e6la \u00ed burtu augl\u00fdsendur me\u00f0 okkar “neikv\u00e6\u00f0u” fr\u00e9ttastefnu en \u00e9g man a\u00f0 v\u00edsu a\u00f0eins eftir einu d\u00e6mi svona \u00ed svipinn \u00fear sem einhver neita\u00f0i a\u00f0 augl\u00fdsa vegna ritstj\u00f3rnarstefnu bla\u00f0sins. Kannski eru fleiri d\u00e6mi en \u00fe\u00e1 man \u00e9g ekki eftir \u00feeim. Og svona \u00e1\u00f0ur en \u00e9g gleymi. \u00dea\u00f0 var Hekla sem neita\u00f0i a\u00f0 augl\u00fdsa hj\u00e1 okkur.<\/p>\n
En gefum okkur a\u00f0 n\u00fdja stefnan s\u00e9 til \u00feess \u00e6tlu\u00f0 a\u00f0 n\u00e1 \u00ed augl\u00fdsendur sem er au\u00f0vita\u00f0 svo mikil og \u00fev\u00e6la a\u00f0 ma\u00f0ur tr\u00fair \u00fev\u00ed varla a\u00f0 menn sem taka sig alvarlega skuli hugsa svona. \u00cd fyrsta lagi mun bla\u00f0i\u00f0 tapa lesendum \u00fev\u00ed au\u00f0vita\u00f0 nennir enginn a\u00f0 lesa tuttugu fr\u00e9ttatilkynningar \u00ed hverri viku. \u00dea\u00f0 getur vel veri\u00f0 a\u00f0 sumum finnist bla\u00f0i\u00f0 ferskt n\u00fana eftir alla neikv\u00e6\u00f0nina \u00ed m\u00e9r og vinum m\u00ednum undanfarin tv\u00f6 \u00e1r en \u00e9g hef enga tr\u00fa \u00e1 \u00fev\u00ed a\u00f0 f\u00f3lk nenni a\u00f0 lesa augl\u00fdsingar \u00ed formi fr\u00e9ttatilkynninga \u00ed hverri viku . Og minni lestur \u00fe\u00fd\u00f0ir au\u00f0vita\u00f0 bara eitt: F\u00e6rri augl\u00fdsendur.<\/p>\n
\u00cd \u00f6\u00f0ru lagi ber enginn vir\u00f0ingu fyrir svona bla\u00f0i. \u00c9g er ekki a\u00f0 segja a\u00f0 Austurglugginn hafi veri\u00f0 a\u00f0 springa \u00far vir\u00f0ulegheitum \u00ed m\u00ednum me\u00f0f\u00f6rum en hva\u00f0 sem hver segir \u00fe\u00e1 t\u00f3kum vi\u00f0 virkan \u00fe\u00e1tt \u00ed umr\u00e6\u00f0unni fyrir austan b\u00e6\u00f0i \u00ed fr\u00e9ttaskrifum og pistlaskrifum. Bla\u00f0 sem birtir bara hr\u00e1ar fr\u00e9ttatilkynningar \u00e1 enga vir\u00f0ingu skili\u00f0. \u00dea\u00f0 er bara \u00fea\u00f0 sem \u00fea\u00f0 er: Augl\u00fdsingab\u00e6klingur.<\/p>\n
…<\/p>\n
\u00deessi skrif eru farinn a\u00f0 hj\u00f3ma grunsamlega l\u00edk einhvers konar uppgj\u00f6ri sem var alls ekki \u00e6tlunin a\u00f0 f\u00e6ra \u00ed skrif en svona gerist \u00feegar ma\u00f0ur er \u00e1 b\u00f3kasafninu og nennir ekki a\u00f0 l\u00e6ra.<\/p>\n
En kannski er l\u00edka allt \u00ed lagi a\u00f0 gera upp hlutina. Ma\u00f0ur lag\u00f0i sig allan fram \u00ed tv\u00f6 \u00e1r um a\u00f0 gera bla\u00f0 sem menn g\u00e1tu \u00ed raun og veru sagt a\u00f0 v\u00e6ri frj\u00e1lst og \u00f3h\u00e1\u00f0 og svo koma einhverjir snillingar eins og Siggi A\u00f0alsteins (sem er reyndar f\u00ednasti kall \u00fe\u00f3 \u00fea\u00f0 s\u00e9 t\u00e6plega h\u00e6gt a\u00f0 taka hann alvarlega sem bla\u00f0amann) og ey\u00f0ileggja \u00fea\u00f0 \u00e1 einum m\u00e1nu\u00f0i.<\/p>\n
Menn geta sagt a\u00f0 \u00fea\u00f0 hafi veri\u00f0 vinstri slags\u00ed\u00f0a \u00e1 bla\u00f0inu en \u00fea\u00f0 var eing\u00f6ngu vegna \u00feess a\u00f0 bla\u00f0amennirnir m\u00ednir og \u00e9g erum anna\u00f0 hvort e\u00f0a b\u00e6\u00f0i anarkistar e\u00f0a s\u00f3s\u00edalistar. Gagnr\u00fdnendur okkar gleymdu \u00fev\u00ed hins vegar a\u00f0 \u00feeim var frj\u00e1lst a\u00f0 skrifa \u00ed bla\u00f0i\u00f0 l\u00edka og miki\u00f0 hef\u00f0i Austurglugginn or\u00f0i\u00f0 skemmtilegur ef menn eins og Hrafnkell A. J\u00f3nsson hef\u00f0u nennt a\u00f0 skrifa \u00ed bla\u00f0i\u00f0 og sleppt \u00fev\u00ed a\u00f0 fara \u00ed f\u00fdlu af einhverjum \u00f3skiljanlegum \u00e1st\u00e6\u00f0um.<\/p>\n
N\u00fd ritstj\u00f3rn \u00e6tlar ekki a\u00f0 l\u00e1ta hanka sig \u00e1 \u00feessu og \u00fea\u00f0 er yfirl\u00fdst stefna n\u00fdja ritstj\u00f3rans a\u00f0 hvorki hann n\u00e9 bla\u00f0amenn skrifi pistla \u00ed bla\u00f0i\u00f0. Svona \u00e6tlar hann a\u00f0 tryggja sj\u00e1lfst\u00e6\u00f0i Austurgluggans sem er n\u00e1tt\u00farulega rugl. Bla\u00f0amenn komast einfaldlega ekki hj\u00e1 \u00fev\u00ed enda \u00feurfa \u00feeir a\u00f0 velja s\u00e9r efni til a\u00f0 skrifa um \u00ed hverri viku. vali\u00f0 sj\u00e1lft er gildishla\u00f0i\u00f0 \u00fev\u00ed \u00e1kve\u00f0i n\u00fd ristj\u00f3rn a\u00f0 fjalla um eitt efni en ekki um anna\u00f0 er \u00feegar b\u00fai\u00f0 a\u00f0 mynda s\u00e9r sko\u00f0un. En kannski \u00e6tlar n\u00fdi ristj\u00f3rinn a\u00f0 koma s\u00e9r undan \u00feessu vandam\u00e1li me\u00f0 \u00fev\u00ed a\u00f0 birta hr\u00e1ar fr\u00e9ttatilkynningar. \u00de\u00e1 \u00fearf hann ekki einu sinni a\u00f0 ritst\u00fdra bla\u00f0inu. \u00dev\u00ed ver\u00f0ur bara st\u00fdrt af einhverju li\u00f0i \u00fat\u00ed b\u00e6.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c9g var b\u00fainn a\u00f0 banna m\u00e9r a\u00f0 skrifa meira um Austurgluggann \u00e1 \u00feessa s\u00ed\u00f0u af \u00feeirri \u00e1st\u00e6\u00f0u a\u00f0 \u00fea\u00f0 ver\u00f0ur alltaf h\u00e6gt a\u00f0 t\u00falka \u00fea\u00f0 sem biturt raus – s\u00e9rstaklega ef ma\u00f0ur \u00e6tlar a\u00f0 vera gagnr\u00fdninn \u00e1 \u00fea\u00f0 sem er gerast \u00fear. \u00c9g stenst hins vegar ekki m\u00e1ti\u00f0 eftir a\u00f0 hafa lesi\u00f0 n\u00fdjasta t\u00f6lubla\u00f0 Austurgluggans. …